Lounge ABIMOVEL will meet in Sao Paulo, representing all sectors of the Brazilian furniture industry by promoting a major international exchange sector.

The Hall ABIMOVEL - Salon International Sales and Export of Furniture, which is 17 to 21 August 2009 in Anhembi, in São Paulo, is one of the new challenges of Multiplus Events. The event, pioneer, will portray all the various trends of mobile and Brazil, bringing together all sectors of furniture country.

Held by ABIMOVEL - Brazilian Association of Furniture Industries, which represents all sectors of the country furniture, the Fair will showcase a large group display of innovations and trends for the segment, points Balieiro Augusto, director of Multiplus.

"São Paulo was the city chosen to host the event as the largest potential consumer market in Latin America in this segment, and a representative platform for sales and exports of domestic furniture," says the chairman of ABIMOVEL José Luiz Diaz Fernandez.


Simultaneous events

Besides the display of mobile stands with all of Brazil, the Hall will have events that happen in parallel with the intention of showing trends, leverage and business contacts between the productive chain of the sector and the entire network connected to it. The events are:
• Round Round International Business International Business In the entrepreneur has the opportunity to participate in the largest gathering of business in the country, with international buyers in the industry. The Round is conducted through the Brazilian Furniture project in partnership with ApexBrasil - Brazilian Agency for Promotion of Exports and Investments and ABIMOVEL.
• During the Congress Furniture Fair will be held the Congress ABIMOVEL Furniture, one worthy of the chair productive forum, discussing topics such as current status and future prospects of the sector.
• National Design displays to show and an exhibition of pieces produced by students and designers with the objective to enhance and present the trends of the market, reflecting the training and the full potential of the furniture industry nationwide.


Sectorization

As in major furniture fairs in the world, the Hall ABIMOVEL 2009 starts to say something that will feature in the 2011 edition: the sectorization. In the event this year, the organization has prepared an exhibition area for exclusive furniture line and one for high office line. The organization's intention is that in 2011 all the Fair has this feature.

One of the advantages of sectorization is easy for the visitor. This is because the merchant can go only to that sector of the fair that interest you. Therefore, the event becomes even more attractive to visitors who want to optimize their time, generate business contacts and close business with specific suppliers.

"The sectorization is a worldwide trend of renowned furniture fairs in the industry who want to have a differential and an event complete with facility for exhibitors and visitors. For the exhibiting companies is important to have this division of space," said the chairman of ABIMOVEL Jose Luiz Diaz Fernandez.